Why ecostore


People tell us that since choosing ecostore products, their eczema has cleared up, their asthma is getting better, or they no longer sneeze when cleaning their home.

We’re continually innovating and testing to improve our plant and mineral based home and personal care products to make sure they’re both highly effective and safer for you. This always starts with the precautionary principle: if there’s ever any doubt about the safety of an ingredient we’ll find a safer one. We use trusted global resources like the Environmental Working Group’s EWG Skin Deep® Cosmetic Database to help us assess the safety of every ingredient, to make sure it meets the highest health, safety and performance standards. We’ll always tell you what’s in (and not in) our products so you can make healthy, informed choices.

B Corp

We’re incredibly proud to have become a Certified B Corporation® . This certification is recognised globally as the highest standard for social corporate responsibility. B Corps are companies that formally commit to using the positive power of business to solve the world’s social and environmental problems.

We’ve always been led by strong values, to be better for people and the planet – and using our business as a force for good. Becoming a B Corp is a big step on our ongoing journey to make the world a safer place, put people’s health first and give everyone the choice to live free from nasty chemicals.

As a B Corp, we’re independently verified by the B Lab to ensure that the way we do business positively affects workers, customers, suppliers, community members, governance and the environment. This gives us a clear framework for measuring our impacts in all areas and a pathway for continuous improvement.

Ecostore B Corp

Cruelty Free

Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.


Our New Zealand-based factory is the only manufacturer in Australasia with ISO 9001, ISO 14001:2015, Toitū enviromark diamond and Toitū net carbonzero certifications – your guarantee that our products are made with the utmost care for our environment. Our Laundry and Dish products are also certified with the Environmental Choice tick.


None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with organisations like Greenpeace that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our auto dish powders, dish tabs and laundry products are a result of genetically engineered micro-organisms.

Performance without compromise

To paraphrase Einstein’s principle, our formulations are ‘as simple as possible, but no simpler.’ Our product development team uses the least number of ingredients at optimal concentrations to create effective formulations that stack up against market leaders. We don’t use bulking agents or fillers, which means you can use less and still get great results.

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