Whitening with Fluoride Toothpaste


Made with fluoride to help protect teeth from cavities and to strengthen enamel, while baking soda helps to neutralise acids and gently whiten. With natural essential oils to create a strong, fresh minty flavour. This plant and mineral-based formulation contains antibacterial native Kanuka oil, with magnolia bark extract to support overall oral health.

  • Helps prevent cavities and strengthen enamel
  • Helps whiten teeth with baking soda
  • Freshens breath with an extra minty flavour
  • Naturally derived ingredients

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Aqua, Calcium Carbonate, Carrageenan, Eugenia Caryophyllus (Clove) Leaf Oil, Glycerin, Kunzea Ericoides (Kanuka) Leaf Oil, Lauryl Glucoside, Magnolia Officinalis Bark Extract, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Leaf Oil, Menthol, Sodium Bicarbonate, Sodium Monofluorophosphate, Stevia Rebaudiana Leaf Extract, Xanthan Gum, Xylitol

When developing our products, we check all our ingredients against international safety standards.
If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.


Fluoride fights cavities and strengthens enamel, while baking soda neutralises plaque acid and helps to whiten teeth.

Directions for use

Brush at least twice a day after meals and follow with ecostore Mouthwash.

Safer for our environment

The ingredients in our toothpaste are suitable for your septic tank and are safer for the environment. With proper greywater systems in place, the water from your basin can safely be re-used on your flower gardens, lawns and trees.

Sustainable manufacturing

Made in New Zealand by our ISO9001 certified and trusted manufacturing partner to meet international regulations.

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