Ecostore Recognised with Multiple Awards Across Australia and New Zealand

When choosing household cleaning and personal care products, more families are looking beyond performance and the overall product experience. Ingredients, packaging and a brand’s commitment to the environment are also becoming important considerations.

This year, as a New Zealand-born sustainable household and personal care brand, ecostore received multiple industry and consumer awards across Australia and New Zealand. Spanning product quality, consumer trust, sustainability and marketing, these accolades reflect our long-standing commitment to creating high-quality products with people and the planet in mind.

 

Recognised for Product Quality and Consumer Trust

At the 2026 Viva Beauty Awards in New Zealand, ecostore received several honours:

• Ecostore received Brand Gold for the Sustainability Award
• Vanilla Bean & Coconut Hand Wash received Brand Silver for Best Supermarket Buy
• Vanilla Bean & Coconut Body Wash was named a finalist in the Best Body Wash or Scrub category

The Viva Beauty Awards are among New Zealand’s recognised beauty and personal care awards. This year, a panel of six industry experts selected the finalists across 35 categories, with the final winners determined through public voting—bringing together professional assessment and the opinions of everyday consumers.

Ecostore was also named a Highly Commended brand in the laundry category of the Reader’s Digest Trusted Brands awards for the second consecutive year. This placed ecostore among New Zealand’s three most trusted laundry brands and made it the only sustainability-led brand among them.

Now in its 27th year in New Zealand, the Trusted Brands survey is conducted by an independent research organisation and gathers feedback from thousands of local consumers. Being recognised for two consecutive years reflects the strong awareness, trust and reputation ecostore has built in its home market.

 

Ecostore Baby Care Recognised by Australian Families

Ecostore’s baby care range also received multiple accolades at the 2026 Kiindred Awards in Australia:

• Baby Nappy Balm was named Best Nappy Care Product
• Baby Bubble Bath was named Best Bath Product
• Baby Body Wash & Shampoo was named Best Baby Wash & Shampoo

The Kiindred Awards celebrate products across the baby, child and family lifestyle categories, combining the perspectives of industry experts with votes from Australian parents.

Ecostore was also named Most Sustainable Brand by both the Expert’s Choice and Parent’s Choice panels, demonstrating strong recognition from industry professionals and Australian families alike.

 

Brand and Marketing Work Gains Industry Recognition

Beyond its products and sustainability achievements, ecostore’s brand communications and marketing work have also attracted industry attention in Australia and New Zealand.

The brand was shortlisted in two categories at the New Zealand Marketing Awards and named a finalist in the Marketing Strategy category of the Australian Marketing Institute’s Marketing Excellence Awards.

Recognition from these leading industry awards reflects ecostore’s commitment not only to creating better products, but also to communicating its purpose and approach to sustainable living in a clear and meaningful way.

 

More Than 30 Years of Purposeful Products

Commenting on the recent recognition, ecostore Global CEO Pablo Kraus said:

“We’re delighted to see ecostore recognised across so many different areas. It is a wonderful acknowledgement of the dedication and hard work of our entire team.”

“For more than 30 years, our purpose has remained the same: to make great products, offer consumers better choices and do our part for the planet. It is what we mean by ‘Everything you need, nothing you don’t.’

“We’re grateful to see this philosophy recognised by both industry experts and consumers. Thank you to the award organisers, and to everyone who voted for and continues to support ecostore.”

For ecostore, “Everything you need, nothing you don’t” is more than a brand statement. It informs the way the company approaches product formulations, user experience, packaging and environmental responsibility.

Recognition from industry experts, award organisations and consumers is a meaningful acknowledgement of ecostore’s journey so far—and further motivation to continue developing thoughtful, high-quality products for families in Hong Kong and around the world.